Violet Lights™ Anti-Brass Shampoo

Brighter hair in one wash

This multi-action shampoo neutralizes unwanted yellow and brassy tones to cleanse and brighten blonde, gray, or naturally silver hair. Ideal for all types of lightened hair, from dark to light blonde.   

FEATURES: 
•    IlluMONAT Technology makes hair visibly lighter in one wash.
•    REJUVENIQE® our exclusive nourishing oil blend can act as a penetration enhancer bringing with it the violet color deep within the hair fiber.

BENEFITS:
• Neutralizes to tone unwanted warm, brassy tones*
• 94 softer, more manageable hair*
• 97% brighter, more illuminated blonde*
• Cleanses and leaves hair feeling stronger.*
• Preserves hair color for up to 20 washes**
• Vegan, animal-friendly formula

*Based on a 14-Day perception test with 35 panelists. Performed an independent laboratory
**Based on an instrumental test by a third-party laboratory comparing to a control after 20 applications on hair.

HOW TO USE:
Apply to wet hair. Lather for 1–3 minutes. Rinse and repeat as desired. Follow with Violet Lights™ Anti-Brass Toning Masque. Use twice weekly or more frequently for cooler results. Toning results may vary. 

INGREDIENT OVERVIEW: 

•    REJUVENIQE®
A blend of 13+ naturally based and essential oils rich in omega fatty acids, antioxidants, and nutrients highly compatible with the skin and hair.


•    Black Spruce Bark Extract
Antioxidant known to help protect hair from color loss, external stressors, and repeated washing.

•    Glycerin
A naturally derived humectant and moisturizer sourced from plants.

•    IlluMONAT Technology
A unique blend of coloring ingredients combined with a vegetable complex infused with lavender, rosemary, and viola extracts. Together they counteract brassy tones for brighter, more illuminated blonde or lightened hair.

•    Vegan UV Protectant
A powerful ingredient that helps protect against the sun’s damaging UV rays and preserves the natural pigmentation of the hair.

•    Crodasorb
An ingredient that is known for its UV absorption properties to help protect against color fading.

•    Naturally Derived Emollients & Lipids 
A blend of naturally derived ingredients that help provide superior conditioning,     
improved manageability, and softness.

FRAGRANCE: 
Light and airy floral notes of rose and Egyptian violet blended with crisp, contrasting notes of juniper and coriander with a subtle hint of vanilla.  

PAIRS WELL WITH: 
•    Violet Lights™ Anti-Brass Toning Masque 
•    Damage Repair Bond-Fortifying Hair Leave-In Crème 

INGREDIENTS:
Aqua/Water/Eau, Brassica Alcohol, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Isoamyl Laurate, Brassicyl Valinate Esylate, Cetearyl Alcohol, Balanites Roxburghii Seed Oil, Fragrance/Parfum, Isostearyl Isostearate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Adansonia Digitata Oil, Caryocar Brasiliense Fruit Oil, Gardenia Taitensis Flower Extract, Mauritia Flexuosa Fruit Oil, Moringa Oleifera Seed Oil, Caprylyl Glycol, Caprylic Acid, Xylitol, Citrus Aurantium (Lime) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Limon (Lemon) Peel Oil, Picea Mariana Bark Extract, Zingiber Officinale (Ginger) Root Extract, Tocopherol, Daucus Carota Sativa (Carrot) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Viola Odorata Flower/Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Solanum Lycopersicum (Tomato) Seed Oil, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Camellia Oleifera Seed Oil, Hydrogenated Soybean Oil, Crambe Abyssinica Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Orbignya Speciosa Kernel Oil, Disodium EDTA Copper, Limnanthes Alba (Meadowfoam) Seed Oil, Cinnamidopropyltrimonium Chloride, Bisabolol, Ethylhexylglycerin, Cetearyl Glucoside, Calcium Gluconate, Benzyl Alcohol, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Levulinate, Ext. Violet 2 (CI 60730).